Why Likert Scales Are More Complicated Than They Look
The Likert scale is the workhorse of psychology and the social sciences. “I feel confident in my abilities: strongly disagree, disagree, neutral, agree, strongly agree.” Assign the numbers 1 through 5, collect responses, compute means, run correlations, publish. It’s so familiar that most researchers never stop to think about what they’re actually doing. They should. … Read more